The business of marketing can be overwhelming for athletes.  When you partner with ATHLETE-BIZ, we are able to handle every facet of planning and implementing your marketing strategy. This will allow you to concentrate on competing, training and coaching. We provide you with the following services to build your career and business.


Four-year strategic plan

As an athlete, you loosely plan your competition schedule months in advance. However, your planning must also include every aspect of your career, especially the functions that generate income. Marketing is an important investment and you don’t want to waste the effort and money. You need to set priorities, establish goals and measure the results to ensure it is working.

Many riders are realizing how important a marketing plan is and if you look around, this is the group that is succeeding. ATHLETE-BIZ  can create a plan that will put you on track to reach your goals. Sport is an emotional roller coaster and when your feelings are getting the best of you, having a business plan lets you step back and take an objective look at what you are doing and why, to keep you on task. Set backs won’t seem as drastic when you know you are making progress with your set plan. We have the experience to deliver measurable results and at the same time get you the most bang for your buck.



We cover the whole brand development process, from identifying your true brand and what you stand for, to designing a look and tone of voice that reflects your values.

We can breathe new life into your existing brand and find fresh ways to connect with your fans and clients while staying true to your brand’s DNA.

Having a clear brand identity is important to maintain consistency across all of your marketing efforts, and to make sure your fans and clients always know what to expect from your brand from all channels.



We create intelligent and interactive websites that are focused on building your brand and generating revenue. We provide you with the latest innovations in web technology and the most appropriate solutions to match your goals.

We will provide you with a ‘rider friendly updating’ website that looks great on all devices including computers, tablets and phones. No special education is required if you want to make any changes or additions to your site on your own.


Blog content creation

If you’re rider, you need a blog to connect with your public. Blogging is a personal, down-to-earth method of keeping your fans and clients informed and in-the-know about your horses, results, and competition schedule. This is your forum to share your dynamic and lovable personality.

Writing a blog is a time consuming and overwhelming tasks for most riders. We make it easy by doing it for you with a quick recorded interview to get your story details and we do the rest.


Social media program

Social media is the most powerful tool in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your fans and clients. However, riders often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster.

To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve. We can do that for you and help you grow your followers so you are a sought after athlete by sponsors and clients.


Marketing collateral for:

• sponsorship
• syndicates
• clinics and coaching
• horse sales

Sponsorship proposals, syndication contracts and promotional materials for every aspect of your business are what we excel at. Our creative approach is fresh, intelligent and it works.

We can engage your desired audience and connect them with your brand at an emotional level. We make people laugh, cry, and cheer. Our creative, inspires fans to share and buy. We work across all mediums without preference or prejudice. We deliver creative strategy and execution that reaches through all channels to bring you closer to your fans and clients than ever before. Our creative isn’t about being pretty, it’s effective.


Sponsorship and endorsement acquisition 

Sponsorship can generate income and save you money. With our expertise, you will be able to start the process of starting relationships with desired sponsors and work towards getting the support you are worthy of.

We will help you identify the sponsors that make the most sense for you to pursue. Remember, as an athlete you use many products outside your sport and all of these supplying companies are potential endorsement deals. We guarantee that our sponsorship pitches on your behalf will be memorable and effective and over time your sponsorships will grow substantially.


Photography and video production

We have photographers and videographers at most competitions to capture your competitions. We can help you produce professional video to harness the energy and excitement of your life in the ring and at your stable to engage your public. We can let them see and hear from you in action when they can’t be there in person.

Fans want to be a part of your life. Online video is a critical component to your future success as it is outpacing every other form of communication on the planet. This is the medium you must master to communicate with your public for future success and we will make you a video star.


Public relations program

As your PR team, we are not going to tell you what you “want to hear”; our job is to tell you what you need to know and do to keep you on track to meet your goals. We have the connections to build your brand through the proper media channels. We are the crew that launched and manage the highly successful and popular website We work in the sports industry and we understand the power of the media.

We will ensure that you are recognized for the right things in competition and also your contributions outside the sport. We will work with you to ensure that you have professional media training. You will learn how to win a room over, what to talk about and how to address sponsors and stakeholders like a seasoned pro.


Stakeholder communications program

You have fans, clients, sponsors, owners, and support staff that you must keep in contact with at regular intervals. We will ensure that you have a communication program in place that uses the appropriate medium. We will produce engaging updates that will keep your stakeholders in your loop throughout the year. We will have them cheering hard for you and spreading your message.

Premiums and incentives (clothing, hats, and other fun gear)

You need to have appropriately branded gear for fans and clients. It is a powerful promotional tool when people are strutting around wearing your brand.

This is also an excellent way for you to generate a bit of revenue on your website as you become a sought after rider by the masses. We can get you great prices and beautifully designed items that your raving fans will want and wear proudly.

Giving back

Whether you like it or not, if you are an athlete you are also a role model. As a role model, you are in a position of influence. In addition to sponsorship and endorsements, you need to lend your power of persuasion to good causes.

As a professional athelete, you have a duty to give back to your sport and your community. Giving back is a two-way street. Sponsors and owners also want to partner with riders who are competitors and public-spirited. We can help align you with the correct charity that will suit your personality and interests.


Administration assistance

Let’t talk about the list of things that you can hand off to make your life easier:

• membership renewals,
• show entries,
• clinic bookings,
• travel and accommodations,
• social media updating,
• client and owner appreciation ideas, and
• whatever else is on your TODO list!

We are equipped to be your personal assistant. As an athlete, there are many required tasks that are monotonous and time consuming but necessary to run your operation. We have dedicated staff to take care of all these mundane chores and this will allow you to focus on the duties that will earn you money and give you pleasure.